Subdistrict Gangga, Lombok Utara District is an area which popular with its coffee. In 2016, there are about 611 hectare of coffee farming in Gangga Subdistrict and it can produces 627 kg coffee per hectare. Moreover, Gangga villagers also suffered as an impact of earthquake of Lombok in July 2018. Beside we delivered such an emergency aid for villagers, we also have a program to empower society. Since we know most of farmers hasn’t have enough skill in coffee farming, then last year, we have facilitated establishing coffee farmers community named “Kelompok Tani Samba Mandiri”, which is consist of 50 farmers. Most of them didn’t familiar with good agricultural practice such as pruning and integrated pest management. That’s why we teach them how to make organic fertilizer and other skill needed. Not only in farming but also in processing coffee beans, such as how-to sorting coffee bean, roasting, and grinding. We also deliver our value to the farmer how important to have high quality coffee and to earn profit through sustainability way and create an impact for community surrounding. To our surprise, Kelompok Tani Samba Mandiri won as first runner up high quality coffee among 13 farmers community in Lombok Utara District.
We have integrated empowerment program for coffee farmer in Gangga Subdistrict. We enhance their skill in farming and coffee processing, we buy the product with a good price, and then we sell the product to our targeted market through some distribution channels:
- Street vendor.
- Coffee Shop.
In Jakarta, there are a group of community who sell many kinds of drinks like coffee and tea by riding a bike. We aim to do penetration to market through this community. We can sell high quality of organic coffee in affordable price for middle low society since we don’t have to pay high operational cost like in coffee shop.
We collaborate with some coffee shop who has the same value with us, to empower coffee farmer.
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Our platform www.500cangkir.com will facilitate collaboration between employee or society who want to invest by buying coffee from farmer and we help them to sell the coffee through our distribution channels. They also can choose which distribution channel they prefer to sell the coffee. Lombok is our pilot project, and we expect to duplicate this program in another province in Indonesia.
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