Most of the Herdsmen are predominately illiterate, and they don’t maintain good husbandry practices. They move from one location to another in search of pasture land and a good market for their livestock’s and their uncontrolled grazing is the major cause of the Herdsmen crisis. Our model will offer them quality Training on intensive ranching, provide them with quality concentrate during the dry season (winter), and also give them access to good market. We will offer the ability to sell directly to the consumer using our web address, mobile applications, and retail outlets while we take on the effort and cost of marketing, sales, technology, and logistics. This will, in turn, reduce their total costs, Herdsmen crisis that arise due to their uncontrolled grazing, provide direct access to quality beef to millions of Nigerians and also create direct and indirect jobs for thousands of youth.
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