Food is extremely expensive in major cities in Nigeria and this is because are fresh foods are coming from farmers who are majorly located or concentrated in rural areas. Within the supply chain of fresh foods from this rural areas, our food exchange between four to five middlemen with each adding his/her cost to the overall prices the final consumers is paying. WeBarn concept is based on his expertise been a bulk buyer and supplier from the farm to major multinationals in the country. WeBarn now wants to start retailing over an e-commerce platform (www.webarnfoods.com) which is structured to sell competitively relative to prices in local markets while delivering free of charge to consumers.
In summary, WeBarn buys in bulk, truck to its warehouse and package to retail via its e-commerce platform
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