Agri-Nutrition SL is an agricultural food processing company whose main object addresses malnutrition challenges facing our customers by utilising an innovative and fully integrated structure to grow, process, distribute and sell hygienic high quality nutritious food products.
Flour is extracted from the orange-fleshed sweet potato to create high nutrition porridge flour, bread and doughnut cakes.
The company has several co-ops inspired and socially responsible elements to establish and develop our very large market. A market that is currently under serviced and restrained only by production restrictions.
We create a stable market by highlighting smallholder women farmers while including them in our growth, education system and by buying the sweet potato product from them. By so doing, we empower them economically to be able to access good health and education for their children. Smallholder women farmers in Sierra Leone constitute the disadvantaged group of people who find it extremely hard to cater for their basic welfare needs and that of their children.
Going forward, our vast market consists of undernourished people who seek hygienically processed nutritious food at affordable prices. Our initial primary market include malnourished children, pregnant women and lactating mothers. Beyond the initial markets, the entire market can be grown with innovative products for anyone who consumes calories and enjoys a healthful good tasting food.
The company is creating a strong brand which will be known for its merits. A brand which meets the high required standards of hygiene, health, high nutrition values, and one that will incorporate strong inclusive marketing, distribution and social purpose.
Emphatically, malnutrition remains a major challenge for children, pregnant women and lactating mothers. We start here, implement our plan and grow. This growth will help thousands of young people get a great start in life while helping our company to become a profitable concern for sustainability purpose.
The market is huge, the business offers a strong yet attainable solution, nutritious food products that provide our customers nutrition alternatives at fair prices.
In the future, with profits from business operations along with the appropriate market research and consumer acceptance, we will include additional products and consumer approved flavours. I believe that "people do not buy what I produce; rather they buy why I produce it".
The company has identified and seen an unmet yet addressable customer need (the desire and requirement for hygienically produced nutritious food products) and we are set to solve our customers most acute pain points.
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