Cradle Label

About Solution

When it comes to sustainable fashion, the contribution of children’s clothing to the textile waste problem is often overlooked (Sustainable Brands, 2017). While the sector represents only 12% of overall market share, it constitutes a considerable portion of the 26 billion pounds of textiles entering landfills each year (Sustainable Brands, 2017). Children themselves embody the fast fashion model, with their rapid growth rate requiring a constant flow of new clothing to keep up with lengthening limbs and expanding feet (Sustainable Brands, 2017).

The apparel and textile industry is a linear business model, in which goods are manufactured from raw materials, sold, used and then discarded as waste. This has a negative impact on the planet through natural resource degradation, pollution and exacerbating poverty. Cradle is committed to solving this problem by providing circular solutions for apparel and textile brands.

The entire apparel and textile industry operates under the same growth strategy
making and selling more things increases revenue. Our solution is to provide a different path to economic growth through new circular business models.

OUR MODEL

Cradle Label provides zero-waste, circular solutions for progressive apparel and textile brands focusing on the hidden fashion waste generated from children’s clothing, especially children between ages 0 – 3 years since they out grow faster. We offer service through a software platform and garment processing and repair facility. The system tracks data on existing products, offering comprehensive insights on a product’s lifetime value and impacts on the environment and companies finances.

We offer apparel and textile renewal, sales channel management for renewed products, circular mapping, data collection and textile recycling R&D. Our proprietary renewal system takes damaged apparel and textiles and turns them into renewed Products, upcycled materials or recycling feedstock.

Our operating model can simply be described as the “Netflix for Kids’ Fashion”; Cradle Label will provide 100% recycled outfits for mothers for on a periodic basis depending on their subscription.

We’ll accept cloth donations from parents to subsidize their subscription charge. They are expected to return the clothes in order to pick up a new collection of outfits for the next month.

Cloth donors are able to earn points on their donations and shop from our eco store.

This new model changes the industry, providing a vision for a new way of doing business that will continue to unlock new innovations towards zero waste and added product value.

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