Customer Feedback for Improved Humanitarian Response

About Solution

Kuja Kuja tracks beneficiaries’ levels of satisfaction with products and services in real time, records their ideas for how those services might be improved, and makes that data freely available for everyone to see and use.

We create granular, objective, always on data sets using high volume, binary ratings and natural language inputs to describe beneficiary satisfaction with the services being offered to them. Kuja Kuja does this by asking two simple questions: Are you happy with the services you just received? Do you have any ideas on how to make it better? We ask these questions over and over, on a daily basis, allowing us to develop the richest possible understanding of the communities and the world of services around them.

Kuja Kuja builds strong connections in the communities that we work. By collecting the same data, day after day, ever present in the community, Kuja Kuja develops a deep bond with the community, and along with it the ability to collect deeply honest data about the services available to them.

We then design digital products, communication systems, and learning tools for our partners as they learn to access, interpret, and take action on beneficiary feedback data. Kuja Kuja provides digital service tools, allowing  teams to see satisfaction ratings and ideas from beneficiaries on a daily basis, down to specific locations and service points. 

At Kuja Kuja we want to shift people from passive receivers of services to active, discerning, and engaged consumers. Our goal is to organize the world’s humanitarian data around the voice of the communities being served, to become the central, coordinating function across every part of the humanitarian space globally. We believe using beneficiary feedback data will bring transparency and high degrees of public accountability to the sector, while radically improving services through data driven decision making and adaptive programming.

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