The lack of processing and commercialization of products from the vast Mozambican countryside, distances the urban citizen from healthy and unique products from the rural world, which meet their habits, tastes and preferences.
The problem is exactly that the urban market does not offer products from the countryside in a “ready to consume” form, making their consumption uncomfortable, impractical or even impossible.
On the other hand, imported food is becoming more expensive due to the global economic crisis and restrictive customs fees.
These factors plus a growing awareness of the urban population about the need to consume local, organic and the freshest products increase the demand for rural products.
Supermarkets themselves perceive it as less costly to sell local products avoiding import costs, provided that they have a supplier that does the proper aggregation of value to the products, especially putting them in the “ready to consume” format.
We seek for funding to operationalize our ready-to-start business/brand “Comuavó”, a food sale startup which focuses placing packaged fresh food in urban supermarkets stalls or serving dishes in restaurants.
We plan to consolidate the brand through a great marketing campaign and manage in 3 years a loyal clientele of 25,000 people from the upper middle and high income classes in the metropolitan region of the Grand Maputo.
We will put to compete with the international food brands, our traditional gastronomy with a touch of haute cuisine, versions of mashed corn, risottos, couscous and chips that value and use local rural production, such as country rice, manioc, smoked goat meat, river fish, sweet potatoes and vegetables.
The innovative features of our business will be “Comuavó” branding, packaging, displaying of nutritional information and of bar coding.
Our competitive advantage lies in being seen as a local and fair trade business delivering healthy, organic, fresh and fast food, packed or cooked the same day, and “recovering the tastes by the grandmother”.
According to our forecasts, the project recovers its investment in less than 2 years and is in conditions and will be able to service the debt in 3 years.
Comments