If there is a program educating the people that think they have no hope, making it known to them that they can also become important personalty in the community, and sharing stories of the great people and what they went through when attaining the status, they will be eager to get there too. And exposing any form of obstacles for them to be prepared. If possible there should be a prize behind because that will serve as a goal and it will enable them to overcome any means of obstacles because they will keep the prize in mind.
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