THE MOBILE MARKETING APPROACH AND HOW IT ADDRESSES THE INCUMBENTTRADE CHALLENGES IN THE RURAL ECONOMIES
The Mobile Marketing approach which involves sharing or marketing of varieties of products, brands or business to appeal to mobile device users through apps, social media channels, SMS and Websites is the only efficient and effective means of by-passing limitations to inclusive trade in the rural economies of the world thereby enhancing food security, creating jobs, alleviating poverty and generating income to government through internet tax which will invariably lead to economic growth and development and serve to improve the standard of living of rural dwellers.
The mobile marketing approach is highly sustainable and it is the future of modern trading and the future is here as the number of mobile phone users is growing everyday at an alarming rate. In fact, in Nigeria, the number of mobile phone users is estimated 172,000,000 people in a population of 190,000,900. My team decided to concentrate on mobile marketing because of its ability to reach larger part of the population at a time, its innovative nature, simplicity, sustainability and reliability.
THE MOBILE MARKETING MODEL OPERATE THROUGH THE FOLLOWING TOOLS
1. Innovative Mobile Optimized Websites: This optimized website which automatically adjust itself to suit and fit different screen sizes is considered innovative because though it will be online store for goods and services, it will also be an avenue for downloading of music and videos and playaing of games thereby drawing the attention of rural mobile users to the website.
2. Facebook Promoted Adds
3. Mobile Search Adds and Mobile Search Add Extension
4. Click To Call Map
5. Mobile SMS
SOME OF THE CHALLENGES ADDRESSED BY THE MOBILE MARKETING MODEL
1. Food Security: No more rural food shortages as there will be varieties of food in the online store waiting to be ordered and delivered.
2. Infrastructural Development using Fund Realized from Internet Tax
3. Efficient and Effective Trade
4. Increase in Rural Population Density
5. Higher Connectivity
6. Poverty Eradication and Job Creation in Rural Economies
7. Lower Cost Per Products
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