Alternative protein - Alternative meats/sea-foods

About Solution

The use of animals to produce food for human consumption has long been taken for granted as an indispensable part of the global food system. Now, finally, this disastrously resource-intensive and inefficient system is being recognized by environmentalists and, increasingly, by the public for what it is: a destructive and unnecessary technology. Yet global demand continues to surge for the foods that have until now been produced using animals – and their catastrophic impact on human health, climate, water resources, biodiversity, and ecosystem integrity keeps skyrocketing. Awareness isn’t enough; we need urgent action. Emmay is the only and leading startup researching and developing applications based on fungal biomass technology in Viet Nam, aiming to create environmentally friendly and healthy products to consumers. We have developed an alternative protein that enables consumers to experience the taste, texture and other sensory attributes of popular animal-based food while enjoying the nutritional benefits of eating our fungi-based food. Our brand commitment, “Enjoy What You Eat And Save The Planet”, represents our strong belief that by eating our fungi-based meats, consumers can enjoy more, not less, of their favorite meals, and by doing so, help address concerns related to human health, climate change, resource conservation, and animal welfare. The success of our breakthrough has allowed us to appeal to a broad range of consumers, including those who typically eat animal-based meats.To capture this broad market opportunity, we have a range of fungi-based product platforms that align with the largest protein categories globally: beef, pork, poultry, and seafood. We create fungi-based products using our scientific processes to identify a micro fungus that could easily convert plentiful carbohydrates into scarcer and more nutritionally valuable proteins via fermentation rather than the use of animals as the method of conversion. We are focused on continually researching and improving our products so that they are, to the human sensory system, indistinguishable from their animal-based counterparts.



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