DigiShop marketplace for rural farmers

About Solution

Farmers Pride provides a one stop online-to-offline DigiShop marketplace platform that connects village level farmers to relevant information, quality inputs and credible agriculture service providers in local community to ensure sustainable farm production and mitigate effects of climate change. Our DigiShop platform creates new agriculture opportunities to village level farmers to access trusted and dependable information, inputs and services to succeed in their farming enterprises.

There are over 12,000 village level informal agrodealer storesacross Kenya 60% owned by women entrepreneurs each servicing on average 500 farmers monthly bringing the total number of farmers serviced through these stores to over 6M. The village agrodealer stores offer a complex mix of inputs like seeds, fertilizers, agrochemicals, farm tools, animal feeds and vegetable seeds each of these sourced from scattered suppliers located several kilometers away with little or no trace-ability thereby no guaranteed quality. In addition the stores don’t keep records and have little or no capacity to offer key services like soil testing, extension services, farmer education among other key agriculture services. These stores face numerous challenges ranging from lack of information, distribution, access to counterfeit products, capital and management where farmers end up purchasing poor quality products at exploitative prices with limited or no extension and education support. Modernizing these stores through digitization of their operations, professionalizing operations, breaking last mile supply chain barriers and giving them digital tools to offer extension services to their customers massively translates to local farming communities accessing better quality and affordable agriculture services, inputs and information. For example Farmers Pride DigiShops double sales, net revenue and farmer traffic by 4th month after conversion while farmers serviced by the DigiShops record a 30% increase in farm harvest translating to 30% income increase through DigiShop intervention with 80% of the impacted farmers been women.



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