Hello Tractor

About Solution

Across sub-Saharan Africa, 220 million farmers live on less than $2 a day. Many of them women, struggle to produce enough food to feed their families and sustain their livelihoods. Smallholder farmers are often left without access to the information and inputs that are critical to improving their livelihoods. Tractors and farm equipment are expensive and financing is virtually nonexistent.  Without the right knowledge, labor, and equipment, farmers struggle to properly cultivate their land and plant on time, leading to underproduction and lost income.  However, innovations in agricultural technology are changing the landscape for farmers to grow more with less.


Hello Tractor is an ag-tech social enterprise that connects tractor owners and farmers in Sub-Saharan Africa through an Internet-of-Things digital platform where farmers are able to request affordable and convenient tractor services to plant 40 times faster and at one-third the cost.  Hello Tractor’s solution begins with a hardware-monitoring device that can be installed on any tractor, connecting it to the Hello Tractor cloud for remote data tracking and analytics.  Our platform simplifies complex data to make shared tractors profitable as business assets.  Our technology enables farmers to increase yields, improve livelihoods and food security for their families and communities. 

Hello Tractor aims to grow across markets in Africa and Asia, with the goal of providing mechanization access to 15 million farmers by 2022. We are partnered with Aeris, the Nigerian Federal Ministry of Agriculture and Rural Development, CalAmp, IBM, John Deere and other partners to scale our enterprise. 

Hello Tractor has serviced more than 250,000 farmers since 2017.  Our platform focuses on job creation and training women and young people as Booking Agents to aggregate smallholder farmer demand for tractor services within their community.  This technology has made it possible for tractor owners to increase the size of their tractor fleet, resulting in more smallholder farmers across the country.  In addition, $50 million+ value of tractors is managed on our platform and 190+ Agri-businesses were created.  By providing products and services to support the supply and demand-side of the market, we are introducing efficiency into the mechanization ecosystem. 

Hello Tractor’s technology is able to positively impact its three core customer segments: tractor service providers, booking agents, and farmers. By expanding serviceable geography of tractors, Hello Tractor enables tractor owners to grow their business, providing employment opportunities for rural booking agents and serving more smallholder farmers.  By creating equitable access to tractor services, Hello Tractor enables smallholder farmers to earn more and grow more, improving livelihoods and food security for their families and communities.  By integrating ground intelligence with mechanization, Hello Tractor aims to transform the agricultural ecosystem, creating efficiencies that generate inclusive growth, reduce poverty, and help build stronger, more stable economies.



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