Indonesia has the fastest urbanization growth in Asia. Right now Indonesia has about 225 million population according to the Central Bureau of Statistics (BPS), and 68% reside in cities and towns. The World Bank predicted Indonesia’s urban population growth averaging 4.4 percent annually over the past 60 years. In the next coming 10 years, 68 percent will be lived in cities and towns. On the other hand, urbanization growth does not always impact positively. As the percentage of GDP derived from farming shrinks, Indonesia is becoming less agrarian. The challenge is to provide sustainable healthy food for urban areas.
Limited farming areas are cliche problems faced by urban residents. In the first phase, we propose five steps solution to address this challenge. Firstly, by encouraging urban areas residents through education on how to maximize the potency of their limited yard cultivate organic vegetables and fruits. Secondly, the training stage of what and how to plant. The criteria are medium size and water-efficient plants. Thirdly, we encourage the resident to sell the harvested vegetables and fruits on the weekly fresh market event besides developing processed food and beverage products from their harvest. Fourthly, We set a standard product formula and branding to increase the selling point. Lastly, we develop a free plastic trading system during the fresh market in order to create environmental awareness.
The the second phase consists of three activities, firstly we will involve vocational school as part of its internship program and grow their awareness of the social problem. Each trained student will assist several housewives to do market expansion and product diversification. Secondly, we will conduct modular training of financial literacy and management for the housewives by an expert. Thirdly, we will build anonline platform and database of sellers in this local area to maintain traceability and locate potential problems also teach them to perform e-marketing.
In conclusion this comprehensive program increase sustainable and healthy organic food availability, sharpening Good Agricultural Practices (GAP) and food-producing skill, reduce single-use plastic, shorten food chain distribution as well as foodprint and at the same time add extra income of the urban resident.