Following a survey done on small scale farmers, the following were the challenges faced by most: Post harvest losses; Inadequate value addition facilities; Limited markets for farmers; Limited access to information on agri-business as well as Consumers inability to access healthy and nutritious foods.
Following the survey, we set out to develop the Just Fresh Food Farms – Online Agro Market to provide agribusiness companies and small scale farmers a platform to advertise and sell their products and services to their customers around Africa. The agribusiness business community are also able to share information about the best practices in the sector on the website.Benefits to Farmers
Increased agricultural productivity for smallholder farmersIncreased youths and women’s empowerment in agricultureReduced post-harvest losses and food wastage by the small holder farmers
Increased smallholder farmer household income
Benefits to Consumers
Increased equitable consumption of a safe, affordable, nutritious diet year-round