The quality of product is get reduced when product is handled multiple times. Now this loss is only appearance loss but what about nutritious values and also what about transparency in the supplychain. Nutrition will come from producing good produce from the farm and appearance will get affected if we minimize handling.
With right and healthy farming practices, we are going to increase production in the field and by mechanism we are going to cut down production cost. Also by building infrastructure we going to increase shelf life of produce and through blockchain we are going share end to end information with customer and farmer.
We want farmer should get fair rate of his produce and he/she should not become victim of any suicidal case.