Agriculture is a bedrock of Tanzania’s economy. It is evident that 70% of the labor force is gainful and employed by this sector. However, when it comes to contribution to GDP, the sector only contributes not more that 25% which is less than the service sector that employs a much smaller labor force. Agricultural sector is facing lots of challenges which hinder it success, some of these challenges includes: Lack of necessary knowledge of how to add value to agricultural products; under capacity to meet greater demands and expectations of customers in terms of quality, quantity and consistency; most farmers operate on subsistence level and are quite small and they lack land; lack of financial and technological capacity to process their produce and lastly lack of market oriented farming leading to business going through series of middlemen
Mayra Spice Tanzania is an agribusiness business operating in Tanzania. The company is owned and managed by Mwajaa Rashid who grew up in food crop cultivation societies of southern highlands of Tanzania particularly Mbeya Region. The company deals with cultivation, processing, packaging, branding and distribution of spices. Mwajaa has been in agribusiness sector for about four years, able to develop network, vast experience combined with marketing and management skills to solve the challenges and explore opportunities found local and beyond boarders and most importantly to ensure the success of Mayra business.
Mayras company is aimed at improving productivity of agricultural produce particularly spices and providing direct market to smallholder farmers in Morogoro, Mbeya and Zanzibar all found Tanzania. the project focus on supporting the development of irrigation and key productive infrastructure, capacity building on spice farming and management practice including pre and post-harvest crop handlings: through rehabilitation and improvement of irrigation scheme as well as key productive infrastructures to address the key constraints in spice farming. Going further, Myra enters into agreements of buying these crops at an attractive price directly from their farms. Spices are then passed through series of value chains ie processing, branding, packaging and distributing to the markets.
The initiative is believed to be of a greater support to rural communities and will help in uplifting communities in the fight against poverty
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