One of the major reasons why less developed countries have not been able to fully harness opportunities that would ensure sustainable food production, food sales and food security is because of the lack of a proper platform to bridge the gap between farmers, agro suppliers and buyers and lacks durable storage facilities that can help preserve their harvest until they find buyers. This give rise to huge problem with food waste. The loses invariable affects the next planting season and ripples the yields. But what happens when you throw a bit of smartness and technology into the mix? i.e. showcasing produce ahead of harvest?
To increase the likelihood of finding buyers for farmers and agro suppliers, they can put up their produce during the planting, germinating, and harvesting stage on Rucove.com giving them enough time to find buyers before harvest and distributing their produce from farm to buyer’s location thereby pushing the larger part of storage cost to the buyer.