The Tea Accelerator Platform (Tea Farmers)

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Tea Accelerator Platform (Tea Farmers)
"A platform (under the main company: Silver Tea Leaf) that disrupts the common norm of the tea market to provide a better value and impact for the Tea Farmers, Hotels, Restaurants & Cafes (HORECA), Hospitality & Culinary Schools and Tea Consumers starting in the Middle-East."



Challenges:


The Tea Market size is $40.5 Billion in 2018 and the second most consumed beverage after water. Young and raising Tea farmers (from India, China, other minorities) face challenges in promoting and communicating the quality and uniqueness of their products to the right kind of market and consumers who would appreciate a artistic and specialty whole-leaf tea that is beyond the industry standards. Furthermore, they are unable to hire a consultant or a tea sommelier who can showcase the quality of their teas to tea consumers internationally to be better appreciated.

Addressing Challenges:



In the past four years, Silver Tea Leaf has been interacting with different stakeholders (small tea farms, hospitality sector, tea consumer, etc) to add value and create a flow of continuity and sustainability. Through this platform, we want to create and execute a model that primary supports young tea farms all around the world, who solely depend on producing and selling tea for living.

  • Evaluate & sell teas to the right customer
  • Artistically improving weak tea production (as an indirect result of climate change) to avoid waste & assure their continuity.
  • Using their teas to be taught in the academic platform for hospitality & culinary schools to improve the supply chain of tea and to encourage future managers to import teas from farmers.

It will encourage farmers to focus on production, where they know that they have guaranteed buyers for their teas (even if they had weak production) & will contribute to the sustainability of their production, knowing that their teas are well appreciated & fairly traded

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