Tractor Sharing Economy for Smallholder Farmers - Hello Tractor

About Solution

There are 500 million smallholder farmers worldwide and more than two billion people dependent on these farmers for their livelihoods. Smallholder farmers face significant labor constraints, forcing them to plant late and under-cultivate their land. Compounding these challenges are rapid urbanization trends that are further depleting labor markets across the developing world. Tractors can play a transformative role in their production practices but most farmers can’t afford to own their own machine. These farmers can, however, pay for tractor services. When available, tractor services are a fraction of manual labor cost and 40x more efficient. Unfortunately, tractor service providers operating in the market are disorganized, have no access to business management tools, and have little visibility into what their tractor fleets and operators are doing in the field. This results in lower profits, higher risk, and limited reach for tractor service providers, a group that makes up the largest segment of tractor buyers in the compact tractor market.

To counter this problem, Hello Tractor has developed a digital tractor sharing application that connects tractor owners to smallholder farmers in sub-Saharan Africa in need of tractor service. We are the first technology offering designed specifically for the compact tractor (sub-100hp) segment, a market that is growing at close to two million new tractors a year. Most buyers of compact tractors purchase these machines as a business opportunity, earning income by providing tractor service for hire. Our fleet management solutions provide insights to de-risk and improve service delivery, ensuring tractor owner success while delivering market-led, sustainable impact to smallholder farmers.

Hello Tractor was founded under the belief that smallholder farmers are the key to ensuring global food security and alleviating entrenched poverty. We aim to connect rural farming communities to the technological revolution, in order to build prosperity and opportunity. By creating equitable access to tractor services, Hello Tractor enables smallholder farmers to earn more and grow more, improving livelihoods and food security for their families and communities.



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