95% of African trade is analog which means it is driven by cash in physical locations as opposed to digital that is cashless and happens on digital channels. Because it is analog, African businesses are constrained by geography and high costs of managing cash making it impossible for them to trade globally.
Our e-commerce platform lists African trade products , finds customers all over the world and facilitates payments between buyer and seller. By doing this we bring Africa into the digital economy making it inclusive and more competitive.
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